I went on the website and had already made my mind up, before I got there. I saw what I wanted, so I paid for it and was anxiously awaiting it's arrival. When it arrived, it wasn't what I was expecting. It took me a few minutes to figure out that I screwed up and ordered the wrong item. I wanted butter, but ordered the balm. Had I not made the mistake, I would never have known how AWESOME the beard balm is ! The beard butter is excellent, but the balm is the same except that it "holds & molds, where the butter is very soft. Great job GBS !! Bill.G

The best

I've tried several brands and several fragrances. This is the best beard balm on the market: bar none. Keeps my beard soft and smells great.

My wife loves the smell of the bay rum and I love the how it makes my beard feel

I have tried multiple balms from multiple brands but keep coming back to GBS , I live in the uk and with no stockists have to order from the US. Worth the extra admin, best hold, best scents.