When I first started growing my mustache out to a handlebar, I had never used mustache wax. I tried the big hold, but was like tree sap. Tried other things that just lost their hold too soon, that you had to heat up before applying. Then I found Fisticuffs. This is the best what I’d consider a good medium hold that is easy to apply and lasts a long time. I really have no reason to try anything else at this point. Also, a good value when you get the 3 pack.