It took me quite a few swings and misses before eventually finding my perfect Mustache Wax, and this is it....the Strong Hold Fisticuffs Bourbon Wax. I have a pretty impressive 'stache that gets non-stop positive comments and this stuff keeps it tamed and groomed for the entire day and into the night without having to reapply. It really is the perfect stuff for me and it goes a long way. Again, I've got a large 'stache that needs plenty of wax to keep in shape, but even at that, a tin will last me for about 2-3 months. Oh, and it smells great. I can't stand cologne and I don't even use a scented deodorant. Scented products and cologne actually almost make me sick....hate it. If I get it on me by accident, I'm almost frantic to wash it off of me...that bad, but this stuff actually smells tolerably good and it's so subtle that it doesn't even really register, but what does smells really nice, sort of like leather, fresh cut grass, cigar smoke, and bourbon...but very under the radar. My wife loves the aroma. So, overall, this stuff couldn't be better, if you ask me. If you ever plan on discontinuing this wax, please give me some warning so I can stock up on a lifetime supply.