The wax is very easy to use and does not stain white hair at all the way beeswax wax based waxes do. It draw back isnt because it is a poor product. It is well made and gentle on my moustache and won't pull out the hair with manipulation. I used quite a large ammount to control my moustache it looked good. A few hours later the wax had dissipated completely. It is the bees wax that makes the hold. There are tree sap based waxes as well, however they also impart color onto the white hair. When a sticky base is created like bees wax, that is clear who ever does it first will have a specialized product and a niche market. At this point I think the ammount of money that would need to be spent spent on research and development cannot cover the cost to create it. In tern, the profit. Its a catch 22. Im patient. Someone will find the clear or white sticky base!