I've been a customer for years and I'll tell ya why: once you've used these products and go back to store brands when you run out you'll never let yourself run out again. The smells are unbelievably good, last forever, and your hair will be the softest it's ever been. Seriously, you'll get compliments from people of all orientations and they'll want to know your secret. The beard wash/conditioner does the job well, keeps my skin from drying out, and doesn't strip the Just For Men color I occasionally use. The oils, creams, and butters keep it looking and feeling great, and the mustache wax will hold whatever the balm doesn't tame. I love the body wash and even use the oil in place of cologne on many occasions, which pairs nicely with the pomade (that has a gentle, pleasant smell). The socks and hats fit wonderfully and I couldn't be happier unless they shipped me free stuff!